Tracey Emin's series of of neon works titled 'I Promise to Love You' will be shown in Times Square, New York every night from 11.57pm - 12am throughout February.
'Every year I send valentines. This year I won’t have to. Times Square will do it for me', said Tracey Emin. The title is her promise to love NYC, as well as individual promises to love one another.
The artwork, a dazzling visual valentine, will be shared with New Yorkers and visitors as part of a synchronized program on over fifteen of the largest digital displays in Times Square.
'I Promise to Love You', will play throughout the month as part of the 'Midnight Moment', a presentation of the Times Square Advertising Coalition (TSAC) and Times Square Arts.
The series is comprised of six artworks around the theme of love. In this unique moving image, the glowing words - made of digital neon lights - slowly spell themselves out, as if being written by the invisible hand of Tracey herself. The gentle electric pulsing of the text gradually builds into a searing, potent red, leaving the viewer in no doubt about the power of love. Times Square, famous for its neon lighting displays, is the perfect venue for the premiere of Emin’s animation.
Alan High, Chairman of the Times Square Advertising Coalition and President & General Manager of Clear Channel Outdoor Spectacolor & Mall Divisions, said, 'Times Square is the world’s best place to spread a message and our sign operators are delighted to help Ms. Emin share her Valentine’s Day message with New York as part of our ‘Midnight Moment'.'
'Tracey Emin captures the vocabulary of neon that for so long defined Times Square’s signage,' said Tim Tompkins, president of the Times Square Alliance.
Organized and Supported by the Times Square Advertising Coalition in Partnership with Times Square.
'Tracey Emin: I Promise to Love You'
West 46th Street and Broadway Avenue
Tracey Emin 'I promise to love you' 2007 Neon
© the artist Photo: Ka-Man Tse Courtesy White Cube