Alex Da Corte’s project, White Rain, is rooted in the belief that ‘fantasy is present and available in all forms of imagery’. Incorporating the ‘conundrums of branding identities and various illusions of linguistic deception’, Da Corte’s work takes otherwise banal and unconsidered objects and transforms them into ‘the weird, erotic and aspirational symbols they have the potential to be’. For example, Dedication Monuments (2010-14), is made up of a generic, brightly-coloured rubber ball that sits on a shiny, monolithic base, and in the work Untitled (Milk For Honey, or Tar) (2014), a girl is dressed like an Animegao or Doller playing an Anime character, embracing an orchid covered in dripping shampoo. The artist describes how she seems trapped somewhere between being ‘her real self and her own self-perception; the notion of who we are versus who we want to be’.